3rd Annual Passion for Fashion

December 8, 2011 / BY / IN Blog, Event Management, Fundraising

Date:  December 8, 2011

Location:  Shenandoah Country Club in West Bloomfield, MI

Guests:  600

Description:  This was another exciting night that brought awareness and resources to ten local charities in the Metro-Detroit area. We also successfully promoted ten local salons and ten local clothing boutiques.  The impetus for the event is to promote locally owned small businesses by pairing a salon, providing beauty and makeup, with boutiques, providing clothing and models.

Each pairing selected a charitable organization in the community and sold tickets on their behalf.  A portion of every ticket sold went to that charity and the charity that sold the most tickets, received a grand prize donation of $5,000 immediately following the runway show.

Chavari chairs and VIP booths surrounded the runway stage as strolling hors d’oeuvres, cocktails, deserts and late night snacks were available for guests to enjoy.

We are proud to serve the community and raise awareness for these worthy charities, and will always keep this event in promotion of small business.

Final Numbers:
Boutique / Salon / Charity (money raised)

  • Sway & Blush Salon (Makeup by Anoosh Ivezaj of Laura Mercier) for Chaldean Federation of America ($340)
  • Eden Revolution & Fiaz Salon & Spa for Adopt-A-Refugee  ($1,670)
  • Divine & Alex Emilio (Makeup by Gehan B) for Team Jen Cancer Foundation ($260)
  • Lexi Drew & Antoine Salon for Chaldean America Ladies of Charity ($260)
  • Royal Dutchess & Prime Salon for COACH ($5,820)
  • Kiss and Tell & HB Salon for ECRC ($250)
  • Nikalet & Beauty Lounge for E’rootha ($520)
  • Jovan Jane & Heidi D. Cosmetics for St. Jude’s Children’s Hospital ($430)
  • Complex & Luigi Bruni for Celebrities Against Autism ($180)
  • Opulent Apparel Men’s Clothier & Hazz’s Hair Studio for AFPD Foundation ($160)

Total Contributions for 2011:  $9,890



Photos by Annie Shultz Photos by Distinctive Images Photos by Jimmy5 Photos by Zak Studios Photos by Zak Studios II


Special Thanks to our Entertainment:

  • DJ Mike Anthony
  • DJ Captn 20
  • DJ Gene
  • Pianist Martin Khemmoro

2011 Hosts:
Bashar Kallabat & Jovan Jane Kassab


  • Rula Yono
  • Sophia Kaskorgis
  • Neda Naimi
  • Ashley Jendo
  • Sasha Yousif
  • Alyssa Franchi
  • Napoli Oraha
  • Austin Goodman
  • Maura Saleski
  • Lauren Merchak

Media Partners:

  • Ambassador Magazine
  • Detroit News
  • Oakland Press
  • MEA-TV and Radio
  • Channel 95.5’s My Cuzin’s Radio Show
  • Chaldean News
  • Chaldean Times
  • Chaldean Business Journal
  • Ishtar TV
  • Anne Schultz & Amanda Murphy of HB Salon Events
  • Jimmy5 photography
  • Jerry Richart of Distinctive Image Photography

Sponsored By:

  • Groupon.com
  • Interlink Payment Systems
  • The Mayflower Fund
  • Tapper’s Jewelers
  • mobilelife
  • US Ice
  • Grey Goose Vodka
  • Saab of Troy
  • American Laser Skincare
  • Top That Table
  • Michigan Home Makeover
  • Insignia House of Design
  • Zak Studio
  • Shutterbooth
  • Steward Media

Deserts Provided By:

  • Just Baked
  • Sugar & Spice

Event Created By:
Candace Dickow

Event Coordinator:
Valine Abro

Event Production By:
Steward Media

For more information call 248.521.2900 or email info@steward-media.com

Video Produced By: 
Zak Studio




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