Darakjian Jewelers ReBranding Event

December 12, 2013 / BY / IN Blog, Event Management

Date: December 12, 2013

Location: Darakjian Jewelers, Birmingham

Guests: 200

Description: The Darakjian family and staff were joined by members of the media and the community as they re-launched their brand with the announcment of their new location on 101 Willits Street in Birmingham, Michigan.  Darakjian Jewelers is a leader in the industry and is excited about their relocation and serving the surrounding community. Since 1964, Darakjian Jewelers has served as metropolitan Detroit’s staple for luxury, fine jewelry, diamonds and timepieces.  Darakjian Jewelers has built a strong, loyal client base and reputation for carrying the most unique and desired brands in fine jewelry timepieces.

“Darakjian Jewelers is proud to bring our ‘experience’ and workforce to Birmingham,” says owner Ara Darakjian.  “We are a growing brand, and we place a high priority on building community and giving back.  We believe Birmingham is a city that also emphasizes our sense of ‘community.’  As this community continues to grow, we hope grow with it, and our investment in the city encourages the continued development of our brand as a regional leader,” said Darkjian.

This rebranding gives the long-time family-owned jeweler a fresh new look.  “This location is important to the success and re-launch of our brand,” says Darakjian.  “We were looking for the right pieces to fall in place to support a move to this beautiful downtown area.  Most important to our brand is the opportunity to provide first class customer service to our family of clients.  They will continue to experience the family approach in a beautiful new facility where they will feel like home,” continues Darakjian.

The new location provides an immediate “wow-factor” and a client experience like none other in the metropolitan Detroit area.  “Our store design and layout focuses on appealing to all five senses for our clients.  The concept of the store design is a dramatic departure from the traditional jewelry store.   We understand our clients’ purchases are closely tied to emotions and our approach is to make the buying experience second to none.  To achieve this, the store was designed to make those purchases more special and memorable than they already are,” says Darakjian.  “Our clients are already enjoying this special treatment and we are excited for you to experience it for yourself.”

Darakjian Jewelers is dedicated to ensuring the relocation and rebranding campaign to unequivocally reinforce the store’s position as being, “THE ONE. THE ONLY.”

For more information, please visit: www.darakjian.com

Event production by:
Steward Media

Video production by: 
Wilson Sarkis Films

Photography by:
Loreen Sarkis Photography


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