Social Networking Past Business Cards

May 20, 2013 / BY / IN Blog

As soon as you think you’ve mastered the skill of handing out your business card, in comes another way to make connections for your business—the Internet.

Social networking sites help you make connections through your business or personal interests. There are different ways to go about it, but usually it goes a little like this: A contact or friend invites you to join the social media platform. If you don’t already have a profile, create one- describing yourself and your interests.

Then, connect to a friend or colleague’s network, while expanding your own via blog posts, articles, photos, message boards, etc; all while connecting to members with similar interests.  By joining via an invitation from someone you know, you could easily be connected to a network full of people with interests like yours in seconds.
Since it is the age of social media, it seems everything is right at our fingertips.  However, there are a few things to keep in mind while networking.

7 Ways to Network

1.  Choose a tone.  Find the social media platform(s) best suited to you and your business.  Don’t jump at every offer to join a social networking service.  Show that you have a positive influence on others you associate yourself with.

2.  Understand the culture and rules of the site.  Before contacting a friend or colleague that you want to connect with, get to know the network you are using. A casual email introduction may work for one site, but could harm you at another.  Speak that site’s language.

3.   Maintain your profile.  Personal profiles count, too.  Do not let your content be outdated or neglected. This will make you appear disconnected. Tailor your profile based on what you would want potential employers or clients to see.

4.  Don’t be pushy.  Going this route is a no-go.  People do not want to feel as if you are forcing them to do something.  Be sensitive to individuals’ networks.  Do not be overly aggressive in trying to join someone’s network. When you are too persistent, it can come off as annoying.  Simply stated, trying too hard will make you look bad.

5.  Do what you say you will.  You should always keep your promises when offering a personal introduction or phone number. If you express interest in another individual, be sure to follow up with the person. It is important to not only reach out, but also follow through.

6.  Prepare for an in-person introduction. While you may form a network online, it doesn’t mean it’s going to stay there. Social networking sites connect people through individual meetings or events. Keep in mind; a face-to-face meeting puts you on the spot.  Be sure of what you want to say, and what you want to get out of the meeting.

7.  Help yourself by helping others. Networking is a two-way street. If you’re able to help someone, they are more than likely to return the favor and remember you.  Establishing a broad network opens a world of opportunity.

Social networking is valued now more than ever.  The broader your network is, the greater your options will be.  If Steward Media can help you achieve this, give us a call at 248.521.2900, or e-mail us at

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